Privacy policy

Apex Supply operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Apex Supply is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services: To perform our contract with you, process payments, fulfill orders, remember your preferences, process returns and exchanges, arrange shipping, enable reviews, and create a customized shopping experience, including product recommendations.
Marketing and Advertising: To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services, including based on your activity on the Services.
Security and Fraud Prevention: To authenticate your account, provide a secure shopping experience, detect fraudulent activity, and protect public safety. You are responsible for keeping your account credentials safe.
Communicating with You: To provide customer support, respond to inquiries, and maintain our business relationship with you.
Legal Reasons: To comply with applicable law, respond to legal requests, participate in litigation, or enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

With Shopify, vendors, and third parties performing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide marketing services and advertising. These partners will use your information according to their own privacy policies.
When you request or consent to the disclosure, such as for shipping, social media widgets, or login integrations.
With our affiliates or within our corporate group.
In connection with business transactions, legal obligations, enforcement of terms, or protection of rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access and use of the Services to provide and improve them. Information submitted to the Services will be shared with Shopify and third parties, including those in other countries, to provide and enhance the Services. Shopify may use personal information collected about your interactions with our store and other merchants to provide enhanced features. Shopify is responsible for processing personal information in these contexts, including responding to requests to exercise your rights.

Third-Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy or security of such sites, including the accuracy or reliability of information. Information shared publicly or on third-party platforms may be viewable by others. Links do not imply endorsement of content or operators.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority. Parents or guardians may contact us at apexsupplygg@gmail.com to request deletion of personal information provided by their child.

Security and Retention

No security measures are perfect; we cannot guarantee absolute security. Information may not be secure in transit, so avoid using unsecure channels for sensitive data. Retention depends on factors such as account maintenance, service provision, legal obligations, dispute resolution, or policy enforcement.

Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including:

Access / Know: Request access to personal information we hold.
Delete: Request deletion of your personal information.
Correct: Request corrections to inaccurate information.
Portability: Request a copy of your information or transfer to a third party.
Opt-Out of Sale/Targeted Advertising: Depending on location, opt out of “sale” or “share” for targeted advertising.

Additional rights in the UK or EEA:

Objection / Restriction: Ask us to stop or limit processing for certain purposes.
Withdrawal of Consent: Withdraw previously given consent without affecting prior lawful processing.

Exercise rights via the Services or contact us at apexsupplygg@gmail.com.

Complaints

For complaints about personal information processing, contact us at apexsupplygg@gmail.com or your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside your country. Transfers from the EU/UK rely on mechanisms like Standard Contractual Clauses unless the destination provides adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy for operational, legal, or regulatory reasons. Updates will be posted on the website with the revised "Last updated" date.

Contact

For questions or to exercise your rights, contact us at:
Email: apexsupplygg@gmail.com